C.L.E.A.N.L.I.N.E.S.S. is suddenly a Big Business....
C.L.E.A.N.L.I.N.E.S.S. is suddenly a Big Business.... No, seriously! I salute the Clean India movement that has begun today. So much for the maxim, "Cleanliness is next to Godliness". My parents explained me the importance of this and I could sense it as year on year on Diwali day during the puja, a broom would take a place of pride next to the idol of Lakshmi Goddess and we were told that on this day. Goddess Lakshmi comes down on earth, checks our homes and decides to stay back in those homes which look spic n clean-- irrespective of how rich or poor is the owner of the house. Somewhere...we lost the in-depth meaning ... Today, I see this change not only as a citizen and as a philosopher but also as a Marketing Guru.. So suddenly, cleanliness would be a lucrative business..across organisations, houses, municipalities. Euromonitor International, one of the leading agency that provides Industry Data mentions about Toilet Care marke...