A hint of wood in our lives... Century Ply !
We are living in such paradoxical times. And still surviving, succeeding to say the least! In a time when a certain brand called as OLX is making people sell off their old furniture, old vehicles, old artifacts (that are still in workable conditions) through OLX website and OLX Mobile Apps and make instant money, there are brands that take pride and suggest the same to the masses for using the old items. Today it is Century Ply I am referring to that has very recently launched a bevy of four fresh ads and is based on emotional appeal of 'delivering happiness'. "Khushiyon ka rangmanch" ( a Hindi punchline that means a Stage(performing) full of Happiness ). We have been testimony to Ply and wood brands talking about the toughness or finesse or the image upliftment that the products made out of wood give to your place till now. How offices become more useful, how furniture is more durable, worse -- there are local furniture brands that actually show female...